Product Planners Consider Products and Services on Three Levels

question 70

Multiple Choice

Product planners consider products and services on three levels.The most basic level is the ________,which addresses the question,'What is the buyer really buying?'

• A)actual product
• B)augmented product
• C)core customer value
• D)co-branding
• E)exchange

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Definitions:

Entrepreneurs

People who initiate and manage their own companies, accepting potential monetary losses in pursuit of profits.

Executive Officers

High-level administrators in charge of managing an organization or corporation, typically responsible for strategic planning and operational decisions.

Salaried Managers

Managers who receive a fixed annual income, regardless of the number of hours worked.

Innovation

The process of creating new products, services, or methods that improve upon existing ones, driving progress in various fields.