The Strongest Brands Go Beyond Attributes or Benefit Positioning;they Are

question 85

Multiple Choice

The strongest brands go beyond attributes or benefit positioning;they are positioned on ________.

• A)desirable benefit
• B)good packaging
• C)service inseparability
• D)strong beliefs and values
• E)customer image

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Definitions:

Blanket Inventory Lien

A secured interest over all of the inventory of a borrower, granting the lender the right to seize inventory in the event of non-payment.

Committed Line Of Credit

A credit facility where the bank agrees to lend a specified amount of money to the company over a certain period of time.

Inventory Loan

A loan that is secured by the inventory of the borrower, providing companies with the capital needed to purchase products for sale.

Debenture

Unsecured debt, usually with a maturity of ten years or more.