A Marketer Focuses on Several Commonalities Among All Consumers

question 148

Multiple Choice

A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in ________.

• A)differentiated marketing
• B)undifferentiated marketing
• C)segmented marketing
• D)mass customisation
• E)concentrated marketing

---

Definitions:

Bipolar Disorder

A mental health condition characterized by extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).

Manic Episode

A period characterized by abnormally elevated mood, energy, and activity levels, often found in bipolar disorder.

Flamboyant

Tending to attract attention because of their exuberance, confidence, and stylishness; often brightly colored or elaborately decorated.

Diathesis-Stress

A psychological theory that explains behavior as a predispositional vulnerability together with stress from life experiences.