A Manufacturer of Toothpaste Has Segmented the Market and Developed

question 46

Multiple Choice

A manufacturer of toothpaste has segmented the market and developed distinct product offerings designed to appeal to the three different segments.One product offers all day protection from tooth decay,a second product offers whiter,brighter teeth and the third product offers all day mouth freshness.Which approach to segmentation is the company most likely to have used?

• A)benefit segmentation
• B)psychographic segmentation
• C)usage occasion
• D)usage rate
• E)demographic segmentation

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Definitions:

Middle Age

The period in adult life roughly between the ages of 40 and 65, often marked by increased challenges in life transitions and health.

Daniel Levinson's Seasons

A theory proposing a sequence of developmental stages adults go through from early adulthood to old age, focusing on personality development and transition periods.

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The stage of life, usually occurring from approximately 40 to 65 years old, involving transitions in physical, cognitive, and social roles.