Shampoo Marketers Rate Buyers as Light,medium or Heavy Product Users

question 164

Multiple Choice

Shampoo marketers rate buyers as light,medium or heavy product users.This is ________ segmentation.

• A)user status
• B)usage rate
• C)benefits sought
• D)occasions
• E)psychographic

---

Definitions:

Brainstem

The part of the brain that connects the cerebrum with the spinal cord, crucial for regulating basic life functions like breathing, heart rate, and blood pressure.

Corpus Callosum

The corpus callosum is a thick band of nerve fibers that divides the cerebrum into left and right hemispheres, facilitating communication between the two sides of the brain.

Endocrine System

The collection of glands in an organism that secrete hormones directly into the circulatory system to be carried towards distant target organs.

Electrode

A conductor through which electricity enters or leaves an object, substance, or region.