When a Company Identifies the Parts of the Market It

question 135

Multiple Choice

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.

• A)concentrated marketing
• B)mass marketing
• C)market targeting
• D)segmenting
• E)differentiation

---

Definitions:

Practitioner

A professional engaged in the practice of a particular occupation or profession, often in healthcare.

Open-Book Account

An account that is open to charges made occasionally as needed.

Charges

Fees or payments required for services, or the formal accusations of wrongdoing.

Account Type

A classification that determines the features and rules applied to a financial or service account, such as savings, checking, or investment accounts.