Mass Marketers,such as Target and K-Mart Stores,often Ignore Market Segment

question 64

Multiple Choice

Mass marketers,such as Target and K-Mart Stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?

• A)undifferentiated marketing
• B)differentiated marketing
• C)target marketing
• D)concentrated marketing
• E)micromarketing

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Definitions:

Environmental Scanning

The process of systematically collecting, analyzing, and interpreting data about trends, events, and conditions in the environment that might affect an organization's future.

Consumer Ethnocentrism

The belief held by some consumers that purchasing foreign-made products is wrong or harmful to the local economy.

Major External Factors

Key influences originating outside of an organization that can significantly impact its performance and strategy, such as economic, social, technological, and political conditions.

Direct Competition

Two or more businesses offering products or services that directly compete against each other.