As You Like It Ltd Customises Its Offers to Each

question 127

Multiple Choice

As You Like It Ltd customises its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.

• A)niche
• B)micro
• C)variable
• D)mass
• E)undifferentiated

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Definitions:

Loyalty

A consumer's commitment and repeated patronage to a brand or product, often driven by satisfaction, preference, or rewards programs.

Service Branding

The creation and promotion of a distinct brand identity for a service, differentiating it from competitors and fostering customer loyalty.

Brand Reputation

The public's valuation and perception of a brand's trustworthiness, quality, and reliability, influenced by consumer experiences and media portrayal.

Relationship Marketing

A strategy focused on building and maintaining long-term, personal engagements with customers, prioritizing customer retention and satisfaction.