The Division of Buyers into Groups Based on Their Knowledge,attitudes,uses

question 47

Multiple Choice

The division of buyers into groups based on their knowledge,attitudes,uses or responses to a product is ________ segmentation.

• A)behavioural
• B)psychographic
• C)age and life-cycle
• D)demographic
• E)geographic

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Definitions:

Capital Equipment

Long-lasting goods that are utilized in the production of other goods or services, such as machinery, buildings, and vehicles.

Inventories

Stocks of goods and materials that businesses maintain to meet customer demand without delays.

Financial Assets

Assets that derive value because of a contractual claim, such as stocks, bonds, bank deposits, and notes receivable.

Local Governments

Entities responsible for governing areas smaller than a state or province, often focusing on municipal or regional issues.