The Marketer Wants to Understand How the Stimuli Are Changed

question 136

Multiple Choice

The marketer wants to understand how the stimuli are changed into responses inside the buyer's ________,which has two parts: the buyer's characteristics that influence how he or she perceives and reacts to the stimuli and the buyer's decision process itself.

• A)culture
• B)black box
• C)belief
• D)lifestyle
• E)social class

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Definitions:

Ethical Behavior

Conduct that is consistent with principles of moral and ethical standards, often guided by societal, professional, or personal values.

United States

A country in North America consisting of 50 states and a federal district, known for its diverse culture and significant influence on world affairs.

Profiling

The practice of using personal characteristics or behavior patterns to make generalizations about an individual, often used in law enforcement and marketing.

Profile Information

Data or details that describe the characteristics or preferences of an individual, especially as used in social media or user accounts.