The Customer Can Obtain Information from ________ Sources

question 80

Multiple Choice

The customer can obtain information from ________ sources.

• A)commercial
• B)public
• C)experiential
• D)personal
• E)All of the above.

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Definitions:

Robert Rescorla

An American psychologist known for his work with Allan Wagner on the Rescorla-Wagner theory of conditioning, which emphasizes the role of cognition in classical conditioning.

Punishment of Application

The imposition of a penalty or negative consequence following an undesired behavior to decrease its likelihood in the future.

Punishment by Removal

A behavioral modification technique involving the withdrawal of a desirable stimulus to decrease the likelihood of a behavior reoccurring.

Classical Conditioning

A method of acquiring behaviors through the regular association of two stimuli; the response at first triggered by the second stimulus is eventually triggered by the first stimulus by itself.