Marketers Describe the Way the Consumer Processes Information to Arrive

question 150

Multiple Choice

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

• A)alternative evaluation
• B)information search
• C)purchase decision
• D)situational factors
• E)post-purchase dissonance

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Definitions:

Compliments

Expressions of praise, admiration, or congratulation directed towards someone as a gesture of goodwill.

Quite

to a certain or fairly significant extent or degree.

Accepting

The act of receiving or agreeing to something with approval.

Their

A possessive pronoun used to indicate belonging to or associated with the people or things previously mentioned or easily identified.