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Business markets are huge in size compared to consumer markets.
Product Diversity
The range of different products or services offered by a company, which can influence strategies in marketing, production, and inventory management.
Product Costing
The process of determining the total cost associated with producing a product, taking into account all relevant expenses.
Overhead Costs
Indirect expenses related to the general operation of a business, such as rent, utilities, and insurance.
Activity-Based Costing System
A costing methodology that assigns overhead and indirect costs to specific activities related to the production of goods or services, enhancing the accuracy of cost information.
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