Techniques for Gathering Marketing Intelligence Range from Monitoring Internet Buzz

question 63

True/False

Techniques for gathering marketing intelligence range from monitoring internet buzz or observing consumers firsthand,to quizzing the company's own employees,benchmarking competitors' products,researching the internet,lurking around industry trade shows and even rooting through rivals' trash bins.

---

Definitions:

Psychological Demands

The cognitive and emotional requirements or stressors associated with a job role.

Exhaustion

A state of extreme physical or mental fatigue, often resulting from stress or overwork.

Type A Personality

The Type A personality is characterized by being highly competitive and highly focused on work with few interests outside of work.

Dysfunctional Behavior

Actions by individuals within organizations that are detrimental to the organization's goals or to the well-being of its employees.