When Marketers at Unilever Selected the Millennials,a Demographic That Includes

question 77

Multiple Choice

When marketers at Unilever selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?

• A)market segmenting
• B)mass marketing
• C)differentiation
• D)targeting
• E)positioning

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Definitions:

Stress Hormone

Biochemical substances, such as cortisol, released into the body in response to stress, affecting various bodily functions.

Cortisol

A steroid hormone produced by the adrenal glands, often released in response to stress and low blood-glucose concentration; it plays a key role in the body's stress response.

Repair Cells

Cells that are involved in the process of repairing damaged tissue in the body.

Seasonal Affective Disorder

A type of depression that occurs at the same time each year, often during fall or winter months when there is less natural sunlight.