Which of the Following Statements Regarding Marketing Intelligence Is True

question 73

Multiple Choice

Which of the following statements regarding marketing intelligence is true?

• A)Marketing intelligence is privately held information.
• B)The advantage of using competitive intelligence is negligible.
• C)All marketing intelligence is free.
• D)Marketing intelligence is publicly available information.
• E)Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.

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Definitions:

Experimental Group

The group in an experiment that receives the variable being tested, as opposed to the control group, which does not.

Dependent Variable

This is the variable in experimental research that is expected to change as a result of manipulations to the independent variable.

Random Assignment

A method used in experiments to place participants into either a control or experimental group, ensuring that each has an equal chance of being assigned to any given group.

Blind Observations

Observational research in which the observers are unaware of the subjects' conditions or the outcomes expected by the researchers, to prevent bias.