A Successful CRM Program Can Be Expected to Help a Company

question 41

Multiple Choice

A successful CRM program can be expected to help a company achieve all of the following EXCEPT ________.

• A)providing higher levels of customer service
• B)developing deeper customer relationships
• C)creating offers tailored to specific customer requirements
• D)understanding competition better
• E)understanding how to better build the marketing mix

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Definitions:

UCC

Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, including sales, leases, negotiable instruments, and secured transactions.

Limitation

A restriction or boundary that defines the scope or extent of something.

Statute of Limitations

A law that sets the maximum period one can wait before filing a lawsuit, depending on the type of case.

UCC

A complete range of laws called the Uniform Commercial Code is designated to administer commercial activities in the United States.