A Fast Food Chain Came Out with a New Hamburger

question 44

Multiple Choice

A fast food chain came out with a new hamburger and released it initially in two different cities with two different price points.Its marketers then analysed the different levels of purchases made at the two different price points,planning on using the information to set a nationwide price for the new offering.This is an example of ________.

• A)observational research
• B)survey research
• C)ethnographic research
• D)experimental research
• E)descriptive research

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Definitions:

Stratified

A sampling method that involves dividing a population into smaller groups, known as strata, that share similar characteristics.

Cluster

A grouping of similar items, individuals, or data points among a set of data.

Standard Error

Standard Error is the standard deviation of the sampling distribution of a statistic, often used to measure the accuracy with which a sample reflects a population.

Sample Size

The number of observations or elements selected from a population to be included in a sample.