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Since its inception in 1886,the Coca Cola Group has always been associated with the manufacture and sale of flavoured,carbonated beverages.However,in recent years,the sale of carbonated beverages has been exhibiting long-term decline,forcing the company to investigate new products to add to its portfolio.Today,Coca Cola is active in fruit juices,sports drinks,energy drinks,ready-to-drink tea and coffee,still and sparkling mineral waters and vitamin waters.Coca Cola's move into a more diverse range of beverages is an example of ________.
Operating Leverage
A measure of how sensitive a company's operating income is to changes in its revenue, indicating the proportion of fixed versus variable costs.
Financial Risk
The possibility of losing money on an investment or business venture due to various financial factors.
ROE
Return on Equity; a financial ratio indicating the profitability of a company by comparing net income to shareholders' equity.
EBIT
Earnings Before Interest and Taxes, a measure of a company's profitability excluding interest and income tax expenses.
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