Data Mining Refers to the Process of Unearthing Insights Hidden

question 29

True/False

Data mining refers to the process of unearthing insights hidden in customer data.

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Definitions:

Marketing Plan

A comprehensive document that outlines a company's overall marketing effort, including strategies, objectives, and actions to achieve marketing goals.

Valid Assumptions

Assumptions that are logically justified and supported by evidence or sound reasoning.

Historical Data

Information from the past used for research, analysis, and planning by providing context or comparison for current conditions or forecasts.

Alternative Contingencies

Different or backup plans developed to address potential future events or circumstances that may impact objectives.