A Reactive Stance to the Marketing Environment Is Best Described

question 45

Multiple Choice

A reactive stance to the marketing environment is best described as one where marketers ________.

• A)do nothing and hope that change will not impact on operations or markets
• B)treat the environment as an uncontrollable element to which they must respond or adapt
• C)attempt to forecast changes and develop strategies for minimising the impact of change
• D)view change as undesirable,threatening and potentially dangerous
• E)view change as something that must be investigated occasionally

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Definitions:

Self-preservation

A basic instinct in all beings to protect themselves from harm and to maintain their health and well-being.

Adaptive Potential

The capability of an individual or system to adjust or change in response to new conditions or environments.

Epigenesis

A biological process in which the development of an organism is shaped by the interaction between its genetic potential and the environment, leading to the gradual unfolding of complex structures.

Grief Resolution

The process of working through the emotional and psychological impact of loss to reach a state of acceptance and adjustment.