Starbucks Has Introduced a Debit Card That Lets Customers Prepay

question 86

Multiple Choice

Starbucks has introduced a debit card that lets customers prepay for coffee and snacks.This effort by Starbucks management is an example of ________.

• A)market development
• B)product development
• C)diversification
• D)market penetration
• E)product adaptation

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Definitions:

Career Services

University or college departments that help students and alumni with career development and job search.

Masculine-looking Can

Describes beverage packaging designed with features traditionally associated with masculinity, aiming to appeal to male consumers.

Market Penetration

The strategy of increasing the market share of an existing product, or promoting a new product, through aggressive marketing and sales techniques.

Coke Zero

A zero-calorie carbonated cola beverage produced by The Coca-Cola Company, designed to mimic the taste of the original Coca-Cola but without the sugar.