Evaluating the Results of Marketing Strategies and Plans and Taking

question 60

Multiple Choice

Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.

• A)marketing control
• B)strategic control
• C)operating control
• D)developmental control
• E)efficiency

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Definitions:

Radio Commercial

An advertisement that is broadcast on the radio to promote products, services, or events to listeners.

Symbols

Objects, signs, or emblems that represent particular meanings recognized by people who share a culture.

Income Distribution

The way in which a nation’s total earnings are spread among its population, affecting economic health and living standards.

Purchasing Power

The capacity of an individual or group to buy goods and services, often considered in terms of the real value of money or income in relation to prices.