Ensuring That the Company Achieves the Sales,profits and Other Goals

question 138

Multiple Choice

Ensuring that the company achieves the sales,profits and other goals set out in its annual marketing plan is the purpose of ________.

• A)marketing control
• B)operating control
• C)strategic control
• D)anticipatory control
• E)a marketing audit

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Definitions:

Projective Test

A psychological assessment tool that uses ambiguous stimuli to elicit responses that reveal aspects of an individual’s personality.

Thematic Apperception Test

A projective psychological test where individuals are presented with ambiguous pictures and asked to create stories, revealing their underlying motives, feelings, and attitudes.

Validity

Refers to the degree to which a test or instrument measures what it claims to measure.

MMPI

The Minnesota Multiphasic Personality Inventory, a comprehensive psychological assessment tool used to diagnose mental disorders and assess personality structure.