Disney Is Identifying and Developing New Market Segments for Its

question 72

Multiple Choice

Disney is identifying and developing new market segments for its theme parks.Disney is exploring possibilities for ________.

• A)market penetration
• B)market development
• C)downsizing
• D)diversification
• E)product development

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Definitions:

Restrictiveness-permissiveness

A scale measuring parenting styles based on the degree of control and freedom parents afford their children.

Instrumental Behavior

Behavior directed toward obtaining rewards or outcomes in a given environment.

Possession-oriented

A term likely referring to individuals or cultures that place high value on owning or acquiring material goods.

Baumrind

A psychologist known for her research on parenting styles, identifying three main types: authoritative, authoritarian, and permissive.