In SWOT Analysis, Strengths and Weaknesses Refer to a Firm's

question 91

True/False

In SWOT analysis, strengths and weaknesses refer to a firm's internal environment, while opportunities and threats refer to the external environment.

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Definitions:

Product Customization

The process of tailoring a product to meet the specific needs or preferences of individual customers.

Dual Adaptation

A strategy where both the product and the marketing approach are modified to suit different markets or cultural practices.

Dual Integration

A business strategy that involves a company integrating both vertically (controlling supply chain processes) and horizontally (expanding product lines or markets) to enhance control and market power.

Product Invention

The creation of a completely new product that did not previously exist, often involving innovation and the development of new technologies or ideas.