The Marketing Concept Is a Philosophy of Customer Value and ________

question 156

Multiple Choice

The marketing concept is a philosophy of customer value and ________.

• A)company profit
• B)mutual gain
• C)innovation
• D)relationship-building
• E)social benefits

---

Definitions:

Organizational Citizenship Behaviors (OCBs)

Voluntary, extra-role activities performed by employees that contribute to the organization's effectiveness but are not part of their formal job responsibilities.

Affect

A broad term that encompasses a range of feelings and emotions individuals experience, often influencing behavior and decision-making.

Low-Mach Individuals

People characterized by their low Machiavellianism; they tend to be straightforward, honest, and trusting in their dealings with others.

Unethical Behavior

Actions that violate moral principles or professional standards, often for personal benefit or gain.