Which of the Following Purposes Is NOT a Common Use

question 22

Multiple Choice

Which of the following purposes is NOT a common use of a direct marketing database?

• A)identifying prospective customers
• B)generating sales leads
• C)profiling customers based on previous purchases
• D)gathering marketing intelligence about competitors
• E)building long-term customer relationships

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Definitions:

Plums

A type of fruit that belongs to the genus Prunus, known for their sweet taste and juicy texture, often consumed fresh, dried, or in various culinary dishes.

Expected Value

The anticipated value for a given investment or decision in probability and statistics, calculated as the sum of all possible values each multiplied by the probability of occurrence.

Risk Trading

The act of exchanging financial instruments or commodities with a variable level of risk, often in the hope of gaining a higher return.

Adverse Selection

A situation in economics and insurance where parties with higher risk are more likely to engage in an agreement, leading to unbalanced and unfavorable outcomes for one of the parties.