Though Marketers May Make Long-Term Gains with High-Pressure Selling Tactics

question 89

True/False

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

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Definitions:

Discrimination

The unfair or prejudicial treatment of different categories of people, often based on race, age, sex, or disability.

Classical Conditioning

An acquisition method where two stimuli are frequently paired; the response, at first prompted by the second stimulus, is later prompted by the first stimulus in isolation.

Reinforcer

Any stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring again in the future.

Punisher

A person or factor that applies a penalty or negative consequence in response to an action, often used in the context of behavior modification.