Which Marketing Principle Holds That Companies Should Organise Their Activities

question 101

Multiple Choice

Which marketing principle holds that companies should organise their activities from the customer's point of view?

• A)customer-oriented marketing
• B)customer-value marketing
• C)innovative marketing
• D)equal opportunity
• E)societal marketing

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Definitions:

International Fisher Effect

A theory stating that the difference in nominal interest rates between two countries is equal to the expected change in their exchange rates.

Inflation Rate

The pace at which prices for general goods and services escalate, causing a decline in the ability to purchase.

Treasury Bill

Short-term government securities with maturity periods of one year or less, sold at a discount from face value.

Canadian Dollars

The recognized monetary unit of Canada, symbolized by CAD or C$.