The 'Societal Marketing' Challenge for Makers of Which Type of Product

question 50

Multiple Choice

The 'societal marketing' challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

• A)salutary
• B)desirable
• C)pleasing
• D)durable
• E)aesthetic

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Definitions:

Phrenology

A pseudoscience primarily focused on measurements of the human skull, based on the concept that the brain is the organ of the mind, and certain brain areas have localized, specific functions or modules.

Sympathetic Nervous System

A part of the autonomic nervous system that prepares the body for physical activity by accelerating the heart rate, increasing blood pressure, and dilating the airways, among other responses.

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for conserving energy and promoting relaxation and recovery after periods of stress.

Digestion

The biological process by which the body breaks down food into absorbable nutrients.