How Does a Company's Effective Use of a Customer Database

question 98

Multiple Choice

How does a company's effective use of a customer database benefit consumers?

• A)Companies make name-brand products and images readily available to customers.
• B)Companies tailor offers to customer needs and interests.
• C)Customers receive better prices on products and services that they need.
• D)Customers receive faster and more reliable service from companies.
• E)Customers receive instant credit from more companies.

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Definitions:

Millard Fillmore

The 13th President of the United States, serving from 1850 to 1853, known for his attempts to navigate the complicated politics of slavery in his time.

Mount Rushmore

A monumental granite sculpture located in South Dakota, USA, featuring the 60-foot heads of Presidents George Washington, Thomas Jefferson, Theodore Roosevelt, and Abraham Lincoln.

House of Representatives

The lower chamber of the United States Congress, comprised of representatives from each state, proportional to population, who are elected to serve two-year terms.

Senate

The upper chamber in a bicameral legislative system, often responsible for making and passing laws alongside a lower house.