A Marketing Analyst Is Checking the Firm's Customer Database for Patterns

question 92

Multiple Choice

A marketing analyst is checking the firm's customer database for patterns and trends among lapsed members of the company's loyalty program.Louis is engaging in ________.

• A)data imaging
• B)data mining
• C)data evaluation
• D)data segmentation
• E)data warehousing

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Definitions:

Blood Pressure

The force of blood pushing against the walls of arteries, measured to assess cardiovascular health.

Emphysema

A chronic lung condition, part of chronic obstructive pulmonary disease (COPD), which involves damage to the air sacs in the lungs.

Shortness of Breath

The feeling of being unable to breathe deeply or comfortably, often indicative of a medical condition or physical exertion.

Guided Imagery

A relaxation technique that involves visualizing peaceful and positive images or scenarios to reduce stress and enhance well-being.