Which of the Following Is NOT a Customer-Centred Measure of Marketing

question 18

Multiple Choice

Which of the following is NOT a customer-centred measure of marketing impact?

• A)customer management
• B)customer acquisition
• C)customer equity
• D)customer retention
• E)customer lifetime value

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Definitions:

More Elastic

Describes demand that is highly sensitive to changes in price, where consumers significantly alter their quantity demanded with slight price variations.

Price-Discriminating Firm

A company that engages in the practice of charging different prices for the same product in different markets or segments.

Elastic Demand

Refers to a situation where the quantity demanded of a good or service significantly changes in response to a change in price.

Inelastic Demand

A situation where the demand for a good or service is not significantly changed by alterations in its price.