Display Ads That Use Eye-Catching Techniques Such as Float,fly and Snapback

question 57

Multiple Choice

Display ads that use eye-catching techniques such as float,fly and snapback to attract and hold consumer attention are called ________.

• A)banners
• B)pop-ups
• C)contextual ads
• D)pop-unders
• E)rich-media ads

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Definitions:

Cognitive Development

The study of how thinking, problem solving, and intelligence change and mature through childhood into adulthood.

Object Permanence

The understanding that objects continue to exist even when they cannot be perceived.

Sensorimotor Stage

The first of the four stages of cognitive development in Piaget's theory, occurring from birth to age 2, where infants learn about the world through their sensory impressions and motor activities.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed (seen, heard, touched, smelled, or sensed in any way).