Which of the Following Is Necessary for Direct and Digital

question 142

Multiple Choice

Which of the following is necessary for direct and digital marketing to be effective?

• A)an online presence
• B)a good customer database
• C)a well-trained salesforce
• D)inbound telephone marketing
• E)use of new digital direct marketing technologies

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Definitions:

Clams

Marine or freshwater mollusks with a bivalve shell, often used as food.

Marginal Utility

The surplus satisfaction or utility experienced by an individual from consuming an extra unit of a particular good or service.

Utility Maximization

The process by which individuals allocate their resources to maximize their satisfaction or utility.

Diminishing Marginal Utility

The principle that as a person increases consumption of a product, there is a decline in the additional satisfaction or utility that person gains from consuming one more unit of the product.