You Are Looking Up Airline Schedules on the Internet

question 149

Multiple Choice

You are looking up airline schedules on the internet.A bar at the top of the website reads,'Stay at Holiday Inn and get a 25 per cent discount!' This is an example of a ________.

• A)banner
• B)pop-under
• C)content sponsorship
• D)pop-up
• E)contextual advertisement

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Definitions:

Tacit Collusion

An unspoken, informal agreement among competitors to avoid certain competitive practices, like price wars, to keep prices at a certain level or to divide markets.

Oligopolistic Firms

Companies that operate in an oligopoly, a market structure with a small number of firms that have significant market power, which influences their pricing and production decisions.

Product Differentiation

The approach of identifying unique aspects of a product or service to boost its attractiveness to a designated target market.

Market Power

The ability of a firm to influence or control the terms and conditions of the market to some degree.