According to Your Textbook, What Is the Most Likely Future

question 42

Multiple Choice

According to your textbook, what is the most likely future for online marketing?

• A)Online marketing will replace magazines, newspapers, and eventually stores as sources for information and buying.
• B)The growth of online marketing will continue but at a much slower pace.
• C)The use of online marketing will decline until its effectiveness can be better measured.
• D)Online marketing will remain an important approach in an integrated marketing mix.
• E)Online social networking will become the primary type of online marketing.

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Definitions:

Self-Esteem

A person’s attitude toward him- or herself.

Lowest Self-Esteem

Refers to the lowest level of an individual's appraisal of their own worth or value.

Reference-Group Effect

When people compare themselves to other people they know when completing personality questionnaires.

Personality Test

A questionnaire or other standardized instrument designed to reveal aspects of an individual's character or psychological makeup.