Some Direct Marketers Have Been Accused of Taking Advantage of Impulsive

question 87

Multiple Choice

Some direct marketers have been accused of taking advantage of impulsive or less-sophisticated buyers.So-called heat merchants use ________ intended to mislead buyers.

• A)direct-mail marketing
• B)telephone marketing
• C)online social networks
• D)mobile phone marketing
• E)kiosk marketing

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Definitions:

Minimum Required Rate

The lowest rate of return or discount rate acceptable for a project or investment to proceed.

Residual Income

Residual Income (RI) is the net income an organization generates beyond the minimum rate of return on its investments.

Operating Assets

Assets that are used in the day-to-day operations of a business to generate income, including both current and long-term assets.

Net Operating Income

A financial metric that calculates a company's profitability by subtracting operating expenses from its total revenue, excluding taxes and interest.