The Promotion Mix Is the Company's Primary Communication Activity;the Marketing

question 92

Multiple Choice

The promotion mix is the company's primary communication activity;the marketing mix must be coordinated for the greatest communication impact.What is NOT included in the entire marketing mix?

• A)product
• B)competition
• C)price
• D)place
• E)promotion

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Definitions:

Statistically Significant

A situation where the observed effect or difference in a study is likely not due to chance, indicating a high probability that it reflects true differences or associations.

Empirical

Based on observation or experience rather than theory or pure logic.

Type II Error

In research, the mistake of thinking that one variable does not have an effect on or relationship with another, when really it does.

Empirical Method

A way of gaining knowledge by means of direct and indirect observation or experience.