Mass Markets Have Fragmented;thus,marketers Are Shifting Away from Mass Marketing

question 62

True/False

Mass markets have fragmented;thus,marketers are shifting away from mass marketing.

Know the definition and importance of value creation.

Understand the objectives and components of value chain management.

Recognize the importance of efficiency and continuous improvement in the supply chain and value chain management.

Grasp the concepts of continuous improvement and quality control measures, including Six Sigma and ISO certification.

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Definitions:

Stickiness

In the context of websites and online services, it refers to the ability to retain users' attention and encourage repeated visits or prolonged engagement.

Cannibalism

In business, the reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same company.

Glue

A substance used to bind materials together by surface attachment, ranging from simple household uses to complex industrial applications.

Clicks

The act of pressing a button on a mouse or similar device to interact with digital content, also used to measure user engagement on websites.