An Email from Amazon

question 136

Multiple Choice

An email from Amazon.com offers free shipping on your next purchase of more than $35.This is an example of ________.

• A)sales promotion
• B)personal selling
• C)public relations
• D)an advertising objective
• E)a push strategy

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Definitions:

Price Concession

A reduction in the price of a good or service, often to facilitate a sale or agreement.

Limit-Sell Order

An order to sell a security at a specified price or better.

Maintenance Margin

The minimum amount of equity that must be maintained in a margin account after a purchase has been made, to continue holding the position.

Initial Margin

The percentage of the purchase price of securities (that can be bought on margin) that the investor must pay with his/her own cash or marginal securities.