Which Promotional Tool Is Most Effective in Building Up Buyers

question 153

Multiple Choice

Which promotional tool is most effective in building up buyers' preferences,convictions and,most importantly,actions?

• A)mass-market advertising
• B)segmented advertising
• C)sales promotion
• D)public relations
• E)personal selling

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Definitions:

Campus Arrests

Detentions or apprehensions occurring on college or university grounds, typically by campus security or local law enforcement.

Drinking

The act of consuming liquids, often specifically referring to the consumption of alcoholic beverages.

College Campus

The physical grounds and buildings of a college or university where academic and social activities take place.

Brain's Reward Center

A region in the brain associated with pleasure and motivation, primarily mediated by the neurotransmitter dopamine.