The Process of Making a Brand an Inseparable Part of Some

question 87

Multiple Choice

The process of making a brand an inseparable part of some other form of entertainment such as a feature film or TV program is known as ________.

• A)advertainment
• B)featured entertainment
• C)virtual advertising
• D)mediated advertising
• E)branded entertainment

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Definitions:

Message Funnel

A process or model that captures and condenses information from various sources to streamline communication within organizations.

Shannon-Weaver

Refers to the Shannon-Weaver Model of Communication, a theoretical framework that outlines how information is transmitted from a sender to a receiver, emphasizing the components and processes involved in communication.

Communication Channel

The medium through which a message is transmitted from a sender to a receiver, such as verbal, non-verbal, written, and digital formats.

Sender

In communication, the party who transmits a message to a receiver.