After Creating Message Strategy Statements,the Advertiser Must Develop A(n)________ That

question 103

Multiple Choice

After creating message strategy statements,the advertiser must develop a(n) ________ that will bring the message strategy to life in a distinctive and memorable way.

• A)creative concept
• B)customer strategy
• C)customer benefit
• D)execution style
• E)media vehicle

---

Definitions:

Haptics

The study of touch and its implications in human interaction and technology, including the design of devices that mimic the sensation of touch.

Body Language

Nonverbal communication through physical behaviors, such as gestures, facial expressions, and posture.

Culture Shock

Describes the feeling of disorientation or uncertainty experienced by someone when they are suddenly subjected to an unfamiliar culture, way of life, or set of attitudes.

Non-material Culture

The ideas, beliefs, practices, and values of a society, in contrast to its physical objects and technology (material culture).