Marketing Communications That Take Advantage of Social Networking Processes by Getting

question 144

Multiple Choice

Marketing communications that take advantage of social networking processes by getting consumers themselves to spread information about a product or service to others in their communities is known as ________ marketing

• A)virtual
• B)direct
• C)public
• D)relationship
• E)buzz

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Definitions:

Defect Rate

The percentage of produced items within a specific period that fail to meet quality standards or are faulty.

Control Limits

Statistical boundaries within a control chart that signal when a process is out of control and corrective action may be needed.

P-bar

The average proportion of units in a sample that exhibit a particular characteristic, used in quality control processes.

Z-value

A statistical measure representing the number of standard deviations from the mean a data point is.