Sunk Costs Are Different from Other Concepts of Costs in That

question 76

Multiple Choice

Sunk costs are different from other concepts of costs in that they

• A) can be either variable or fixed.
• B) cannot be lessened by choosing any particular course of action.
• C) influence the decision of which activity to do or not do.
• D) rise as the level of the activity rises.
• E) must be included for an accurate cost-benefit analysis.

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Definitions:

Communication Medium

The channel or method used to convey information or messages from one entity to another, including digital, oral, written, and non-verbal forms.

Communication Channel

The medium through which a message is transmitted from sender to receiver.

Conventional Promotion

Traditional methods of marketing or advertising, such as print ads, television commercials, or billboards.

Reactive

Characterized by actions or responses that occur as a result of external stimuli or events, rather than initiating change proactively.