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Identify factors that influence new product opportunities.
Social Behavior
Actions and interactions among individuals within a group, ranging from cooperation and communication to competition and conflict, influenced by the social context.
Independent Variables
Variables in an experiment that are manipulated to observe their effect on dependent variables, used to establish causal relationships.
Operational Definition
A specific, clear, and measurable definition of a concept or variable for the purposes of scientific study.
Conceptual Variable
Abstract elements that represent parts of theories and are not directly observable but are measurable through operational definitions.
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