If You Have One Advertisement That Will Likely Be Heard

question 101

Multiple Choice

If you have one advertisement that will likely be heard by people who are very interested in a product,and another advertisement that will likely reach people less interested in the product,which ad or ads should rely on the central route and which ad or ads should rely on the peripheral route?

• A) The ad being heard by people interested in the topic should rely on the central route,the ad being heard by people who are not interested in the produce should rely on the peripheral route.
• B) The ad being heard by people interested in the topic should rely on the peripheral route,the ad being heard by people who are not interested in the produce should rely on the central route.
• C) Both ads should rely on the peripheral route.
• D) Both ads should rely on the central route.

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