Successful Advertising Would Be Most Effective in the ________ Industry

question 118

Multiple Choice

Successful advertising would be most effective in the ________ industry.

• A) electric power transmission and distribution
• B) wheat production
• C) corn production
• D) wholesale coal
• E) restaurant

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Definitions:

Promotion

Function of informing, persuading, and influencing a purchase decision.

Identity

The distinctive characteristics or personality of an individual, organization, or brand, which sets it apart from others.

Product Placement

Form of promotion in which marketers pay fees to have their products showcased in various media, ranging from newspapers and magazines to original online television and movies.

The Social Network

A film directed by David Fincher that depicts the founding of the social networking website Facebook and the resulting lawsuits.